How does a Peel-down ad reveal its full message?

Prepare for the IAB Digital Advertising Certification Test with engaging flashcards and multiple-choice questions. Each question includes hints and explanations to ensure you're exam-ready!

A Peel-down ad reveals its full message by peeling down when interacted with. This type of ad engages users through an interactive element that allows them to uncover additional content or information by clicking or tapping on it. When users perform this action, the ad physically moves down, revealing more details beneath the surface layer.

This approach not only captures user attention effectively but also encourages interaction, as the audience must engage directly with the ad to see its complete message. It creates a sense of curiosity and provides a more dynamic experience compared to static ads, which simply display all information at once.

The other options do not accurately describe the mechanism of a Peel-down ad. Scrolling down across the page does not specifically interact with the ad itself, overlapping the entire webpage does not contribute to revealing a message in a structured manner, and changing color when clicked does not involve the dynamic unveiling aspect characteristic of Peel-down ads.

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