How is a page view defined in digital advertising?

A page view is defined as every instance when a webpage is loaded in a web browser. This means that regardless of whether the visitor is unique or returning, whenever the page is served to the browser, it counts as a page view. This metric is crucial in digital advertising since it helps advertisers understand how often their content is being viewed and enables them to gauge the effectiveness of their campaigns.

In the context of digital advertising, accurately tracking page views can provide insight into website traffic and user engagement, which can directly impact advertising strategies and revenue generation. Understanding the frequency and patterns of page views allows marketers to make informed decisions about ad placements and budget allocations.