The collection of related Line Items in an ad server is referred to as what?

The collection of related Line Items in an ad server is referred to as an Order. This term encompasses all the line items that execute as part of a unified strategy, targeting specific goals like impressions, clicks, or conversions. Each line item within an Order can be tailored with its own unique targeting criteria, budgets, and creative assets, making the Order a vital organizational structure in digital advertising.

In an ad server context, the Order serves as a higher-level grouping that ensures all related elements are managed together, enabling advertisers to track performance and optimize campaigns effectively. This hierarchical relationship between Orders and Line Items facilitates better reporting and analysis of campaign performance.