What are the premium ad units that run in addition to standard IAB units called?

The correct term for the premium ad units that operate alongside standard IAB units is "Rising Stars." Rising Stars are innovative ad formats that provide advertisers with more engaging and visually impactful ways to reach their audience compared to traditional formats. These units are designed to leverage the capabilities of digital media, allowing for rich media experiences that can capture user attention more effectively.

Rising Stars are typically used to enhance brand storytelling and engagement, providing users with interactive experiences that standard units may not offer. By utilizing these premium formats, advertisers can create deeper connections with their audiences, resulting in potentially higher engagement rates and better campaign performance.

Understanding the distinction between Rising Stars and standard ad units is crucial, as it allows marketers to select the appropriate ad formats for their specific campaign goals and leverage the full range of digital advertising capabilities.