What defines a Fixed CPM in digital advertising?

A Fixed CPM, or Cost Per Mille, is defined as a set cost for every 1,000 impressions delivered by an advertisement. This pricing model is straightforward and allows advertisers to predict their advertising costs without concern for fluctuations based on performance or demand. Essentially, regardless of how well the ad performs or the circumstances surrounding the advertising market, the advertiser pays a predetermined amount for every thousand times their ad is displayed.

This model is valuable for advertisers seeking consistency and budget predictability in their campaigns, making it easier for them to manage their advertising budgets effectively. The clarity of a fixed cost per impression allows for better planning and assessment of how many impressions they can afford within their budget.

In contrast to fixed CPM, other options that involve fluctuating costs based on performance or demand create uncertainty in advertising expenditure, which can make strategic planning more challenging for marketers.