What describes an Interstitial ad?

An Interstitial ad is characterized as an advertisement that is displayed while a user is transitioning from one webpage or screen to another. This type of ad typically takes over the entire screen and requires the user to interact with it—either by clicking to dismiss it or by following a link within the ad to the intended content. The key feature is that it fills the entire display area, ensuring it captures the user's full attention during the brief moment when content is loading.

This format is effective in advertising because it can enhance engagement, making it more likely that users will notice and interact with the ad. Interstitial ads are particularly common in mobile applications and web environments where users navigate between pages.

In contrast, other answer choices do not accurately reflect the characteristics of Interstitial ads. For instance, while banners are often used in digital marketing, they do not take up the full screen and usually reside at the top or bottom of a page. A fixed ad that cannot be dismissed would not align with the typical functionality of Interstitial ads, which generally require some form of user interaction to proceed. Moreover, saying that Interstitial ads only appear on mobile applications is incorrect, as they can also be utilized on desktop websites during page transitions.