What document typically outlines the terms and conditions of an advertising campaign?

The Insertion Order is the correct document that typically outlines the terms and conditions of an advertising campaign. This document serves as a formal agreement between advertisers and publishers or ad networks, detailing key aspects of the campaign. It includes specifics such as the campaign duration, ad placements, targeting parameters, pricing, and payment terms. The Insertion Order is crucial because it helps ensure that both parties have a clear understanding of the campaign's requirements and expectations, allowing for smooth execution and minimizing potential disputes.

In contrast, a Campaign Brief usually focuses on the strategy and creative direction of the campaign rather than the contractual details. A Service Agreement may cover a broader scope of services provided by an agency or vendor but doesn't specifically focus on the precise terms of an advertising campaign. Lastly, a Contract Overview provides a general summary of contractual obligations, but it doesn't typically contain the specific details needed for executing an advertising campaign as an Insertion Order does.