What does a Banner ad typically include?

A banner ad typically includes a combination of images, text, and potentially video. This multifaceted approach allows advertisers to engage users more effectively by providing a visually appealing and informative experience. By utilizing both images and text, banner ads can convey key messages or brand identities while also enticing viewers through captivating visuals. Including video can further enhance engagement by allowing advertisers to deliver richer content, such as storytelling or demonstrations, in a compact format. This versatility is essential in digital advertising, as it helps capture attention amid the vast array of content available online.

The other options do not accurately reflect the full capabilities of banner ads. Static images alone would limit the ad's ability to engage users. Similarly, while animated graphics can be part of a banner ad, they do not encompass the entirety of what can be included, such as static and textual elements. A complex interactive video experience, while engaging, is not typical for banner ads, which tend to focus on quick, immediately deliverable messages within a more traditional ad format. Therefore, the inclusion of multiple elements—images, text, and video—accurately describes the standard approach for banner ads in digital marketing.