What does "Flight" refer to in the context of an advertising campaign?

"Flight" in the context of an advertising campaign refers specifically to the duration that an ad runs on a website or across various media platforms. It's a crucial concept in media planning, as it helps marketers determine how long they will engage with their audience using specific ads during their stated campaign period.

Understanding "flight" enables advertisers to coordinate their messaging effectively, ensuring that they align with important dates, events, or periods of heightened audience attention. By defining the flight duration, advertisers can optimize their advertising efforts, control their budget more effectively, and measure the impact of their campaigns based on the time ads are active. This aspect of campaign planning plays a significant role in achieving marketing goals, enhancing brand visibility, and maximizing return on investment.