What does geo-fencing utilize for geographic targeting?

Geo-fencing utilizes the Global Positioning System (GPS) for geographic targeting, which allows marketers to create a virtual boundary around a specific location. When a user enters or leaves this defined area, advertisers can trigger relevant ads, notifications, or offers directly to that device. This technology is especially effective for businesses that want to reach potential customers based on their physical proximity to a store or a specific point of interest, enhancing the relevance and timeliness of marketing messages.

In contrast, while IP addresses can provide general geographic information, they are often less precise than GPS data. Cookies, on the other hand, track user behavior online rather than their physical location, making them unsuitable for geo-fencing. Browser type relates to the software users are employing to access the internet and does not provide information on geographic positioning. Therefore, GPS remains the most reliable method for implementing geo-fencing effectively.