What does it mean if a user visits a page but does not explore further?

When a user visits a page and does not explore further, it is referred to as a "bounce." This term signifies that the user landed on the page but left without interacting with any other content or navigating to additional pages on the site. A bounce often indicates that the user did not find what they were looking for or that the landing page did not meet their expectations or needs.

Bouncing is a critical metric in website analytics because it can help determine the effectiveness of a webpage in capturing interest. A high bounce rate may suggest that content is not engaging or relevant to visitors, prompting marketers and website owners to reassess their design and content strategies to encourage deeper exploration and interaction.