What does RTB stand for in digital advertising?

The term RTB stands for Real-Time Bidding in digital advertising. This process allows advertisers to bid on advertising space in real-time, typically through an automated auction system. When a user visits a webpage, ad impressions are made available for bidding, and advertisers can place bids almost instantaneously based on various criteria, such as the user’s demographics, interests, and behaviors. This mechanism ensures that the highest bidder wins the ad space, making the process both efficient and targeted.

Real-Time Bidding enhances the precision with which advertisers can reach their desired audience, as it takes into consideration immediate data points and allows for flexibility in ad spending. The automation of this bidding process significantly accelerates the buying and selling of ads, creating a more dynamic advertising ecosystem.

The other options do not accurately represent the widely accepted term used in the industry.