What does technical targeting involve?

Technical targeting involves tailoring advertising efforts based on the specific technologies a user is employing, such as the type of device (e.g., mobile, tablet, desktop) and the browser they are using (e.g., Chrome, Safari, Firefox). This approach allows advertisers to optimize ad creative and delivery for the capabilities and preferences associated with different devices and browsers, ensuring that the ads perform well across various platforms.

By understanding the user's technical setup, advertisers can adjust their marketing strategies effectively. For example, mobile users might be served different ads than desktop users, as the user experience and interaction patterns vary significantly between these devices.

While geographic targeting, timing, and shopping habits are important aspects of advertising strategy, they fall under different categories of targeting rather than technical targeting specifically.