What does the On-Schedule Indicator (OSI) report show?

The On-Schedule Indicator (OSI) report is primarily used to track the pacing of an advertising campaign and assess the likelihood of achieving the planned impressions within the designated timeline. It provides insights into whether the campaign is on track, based on the rate at which ads are being served compared to the expected cadence. This monitoring is crucial for ensuring that the campaign can effectively reach its targets without falling behind or overspending due to accelerated delivery.

Understanding the pacing and likelihood of impressions helps advertisers make necessary adjustments to optimize budget allocation and improve overall campaign performance. This is particularly important for time-sensitive campaigns where the correlation between schedule adherence and effectiveness is vital.