What essential role does user traffic play in audience extension?

User traffic is critical in audience extension because it represents real people interacting with digital content, creating a data set that can be analyzed and utilized by advertisers. When user traffic is collected, it can be transformed into insights about behaviors, preferences, and demographics, effectively becoming a valuable audience that advertisers can target. This process allows advertisers to expand their reach beyond just their existing customer base, tapping into new segments that share similar characteristics or interests as the original audience.

In audience extension strategies, leveraging user traffic helps advertisers deliver more relevant ads, tailored to those who are most likely to engage. This optimization leads to better campaign performance, driving higher engagement rates, conversions, and ultimately improving return on investment (ROI) for advertising efforts. Therefore, the transformation of user traffic into actionable audience data significantly enhances the effectiveness of digital advertising campaigns.