What is a key aspect of audience extension?

Audience extension is primarily focused on utilizing user data to inform targeting strategies. This tactic allows advertisers to reach new audiences that share characteristics with their existing customer base. By analyzing user data, such as online behaviors, preferences, and demographics, advertisers can create targeted campaigns that resonate with potential customers who are likely to engage with the brand.

Using user data enables more effective audience segmentation, ensuring that ads are displayed to individuals who are more likely to respond positively based on their interests and previous interactions. This strategic approach increases the efficiency of advertising efforts and enhances the likelihood of conversions, improving overall campaign performance.

In contrast, the other options do not effectively represent key aspects of audience extension. For instance, creating a higher bounce rate does not correlate with extending an audience; instead, a successful audience extension should ideally aim to minimize bounce rates by ensuring that the content is relevant to the audience. Limiting ad campaigns to specific demographics would counteract the goal of audience extension, as it restricts the reach rather than expanding it. Eliminating the need for user interaction also contradicts the fundamental principles of audience engagement, which relies on meaningful interactions to create lasting relationships with potential customers.