What is a key role of the trafficker in an ad campaign?

The role of the trafficker in an ad campaign is primarily focused on setting up campaigns. This involves taking all the elements of an advertising strategy, including ad creatives, targeting parameters, and budget considerations, and configuring them correctly in advertising platforms. The trafficker ensures that the advertisements are delivered to the right audiences at the right times, which is critical for achieving campaign objectives.

This role encompasses a detailed understanding of various ad technology platforms, how to optimize ad placements, and manage schedules for ad serving. Although analyzing data, creating ads, and reporting results are important components of the overall advertising process, these tasks are typically handled by different specialists within the advertising team. The trafficker’s unique focus on campaign setup is central to the successful execution of ad campaigns.