What is an indirect advantage of audience extension for publishers?

In the context of audience extension, publishers can leverage the advantage of greater audience monetization through the ability to reach a wider audience beyond their direct visitors. This practice involves targeting users who are similar to their existing audience but may not have visited their sites directly. By extending their reach, publishers can create additional opportunities for advertising revenue, thereby maximizing the value of their content and inventory.

This indirect advantage underscores how, by effectively utilizing audience data to extend their reach, publishers can fill their ad spaces more efficiently and attract higher-quality advertisers who are interested in engaging with this broader audience. Ultimately, this expanded monetization strategy is crucial for enhancing revenue without necessarily changing the website's aesthetics, user experience, or operations directly. These factors may be relevant in a different context, but they do not specifically address the primary benefit of audience extension for publishers.