What is managed by third-party ad servers that helps track the effectiveness of ad campaigns?

Analytics is a crucial component managed by third-party ad servers because it allows advertisers and marketers to monitor and evaluate the performance of their ad campaigns. This encompasses various metrics, such as impressions, clicks, conversions, and overall engagement. Through analytics, advertisers can gain insights into how well their ads are resonating with their target audience, which helps them make data-driven decisions to optimize future campaigns.

While impressions relate to the number of times an ad is displayed, and traffic refers to the volume of users visiting a website, these metrics alone do not provide a comprehensive view of campaign effectiveness. Creative assets represent the actual advertisements being displayed, but they do not include any analytical insights or tracking capabilities. Analytics focuses on interpreting the data generated by these metrics and assets to provide meaningful feedback on campaign performance.