What is the focus of Cost-per-Sale (CPS) in advertising campaigns?

Cost-per-Sale (CPS) focuses specifically on the actual sales made directly from an advertisement. This metric is crucial for advertisers who want to determine the effectiveness of their campaigns in driving revenue. By measuring CPS, businesses can understand how much they are spending to generate each sale, allowing them to assess the return on investment (ROI) of their advertising efforts.

This focus on sales figures means that CPS is directly tied to the ultimate goal of many advertising campaigns: converting viewers into paying customers. It emphasizes the importance of sales over other metrics such as leads, engagement, or view counts, which, while valuable indicators of campaign performance, do not capture the direct financial outcome that CPS does. Therefore, CPS is a key metric for performance-based advertising strategies aimed at achieving measurable sales results.