What is the initial dimension of the Leaderboard/Banner ad unit?

The Leaderboard/Banner ad unit is typically defined in the digital advertising industry as having an initial dimension of 728 pixels in width and 90 pixels in height. This size is widely recognized and used across various platforms for displaying banner advertisements at the top of web pages, making it a standard format for advertisers seeking to maximize visibility and engagement.

The 728×90 dimension allows for a prominent placement that captures user attention while still fitting within the layout of most web designs, effectively serving branding and promotional purposes. Its size is particularly conducive for clear messaging and creative visuals, which enhance the overall effectiveness of online advertising campaigns. Understanding this standard size is essential for anyone involved in digital advertising, as it influences ad placement strategy and performance metrics.