What is the main advantage of a Pushdown ad compared to other advertising formats?

The main advantage of a Pushdown ad is that it pushes the content down rather than overlapping. This characteristic enhances user experience by maintaining the visibility of the underlying content while also providing an engaging ad format. Users can continue to read or interact with the website's content without having their view obstructed by the advertisement. This strategy can increase ad visibility and engagement without causing frustration that might arise from ads that overlap or obscure important information.

While some ad formats, like those that automatically play videos, can be compelling, they do not necessarily optimize the experience of the site visitor in the same way connectivity within the page is preserved. Furthermore, while it’s true that Pushdown ads may be designed primarily for desktop formats, they are not limited to mobile use. The primary distinguishing factor remains the way Pushdown ads interact with page content by displacing it rather than overlapping, leading to a more harmonious browsing experience.