What is the method of targeting ads based on the specific editorial content of a webpage?

Content or contextual targeting refers to the method of placing ads on websites based on the specific editorial content found on those pages. This approach utilizes algorithms and keywords to analyze the content of a webpage, enabling advertisers to serve ads that are relevant to the surrounding material. For example, if a webpage discusses health and wellness, contextual targeting might display ads for fitness products or healthy recipes.

This strategy offers a seamless experience for users, as the ads are usually aligned with their current interests or the topics they are engaging with, which can lead to higher click-through rates and conversion rates. By focusing on the content of the webpage, advertisers can effectively reach their target audience in a more meaningful and contextually appropriate way.

In contrast, re-targeting involves ads shown to users based on their previous interactions with a brand or website, focusing on their past behavior rather than the current page content. Keyword targeting, while related to content targeting, specifically revolves around particular keywords rather than the broader contextual relevance of the entire page. Technical targeting is more focused on behavioral data and user characteristics rather than the content of specific webpages.