What is the minimum bid price set in an auction or programmatic environment?

The minimum bid price set in an auction or programmatic environment is referred to as the auction price floor. This term indicates the lowest acceptable bid that a publisher is willing to accept for their inventory. By establishing this floor, publishers ensure that they do not sell their ad space for less than a certain value, preserving the overall quality and revenue of inventory.

Setting an auction price floor helps to create a healthier bidding environment by preventing undervaluation of ad placements. This is particularly crucial in programmatic environments where multiple bidders can compete for inventory, ensuring that bids reflect the value that publishers place on their content and audience.

The other choices reflect related concepts but do not specifically define the minimum bid price. For instance, a starting bid is typically the initial amount set for bidding to commence, and the reserve price often refers to a minimum price set for an auction, but is specifically used in contexts different from digital advertising where overall inventory value is concerned. Minimum threshold can generally refer to various floor levels in different contexts but lacks the specificity of limiting bid values in the auction setting. Thus, auction price floor is the most appropriate term used in this digital advertising context.