What is the primary function of an ad server?

The primary function of an ad server is to deliver advertisements. An ad server is a technology platform that stores advertisements and serves them to users based on various targeting criteria. It manages the process of showing the right ads to the right audience at the right time, integrating with various websites and platforms to ensure that advertisements are displayed as intended.

While creating advertisements, analyzing campaign success, and managing social media are important aspects of digital advertising, they are not the main purpose of an ad server. Instead, an ad server focuses on the logistical aspect of delivering ads efficiently and accurately, making it essential for running online advertising campaigns effectively. This function is integral to ensuring that advertisers can reach their target audience as intended.