What is the term for advertising campaigns applied to a wide collection of websites without choosing specific sites?

The term "Run of Network (RON)" refers to advertising campaigns that are disseminated across a broad range of websites within a network, without selecting specific sites for placement. This strategy enables advertisers to reach a wider audience by displaying their ads on various sites that are part of the network, thereby maximizing exposure without the need for precise targeting of particular websites. RON is particularly useful for advertisers aiming for brand awareness or to attract a large number of impressions quickly.

In contrast, "Run of Site (ROS)" typically pertains to ads being placed across all pages of a single site rather than across multiple sites. Geo-targeting is focused on geographic location preferences, allowing ads to reach users in specific areas, while audience targeting utilizes data about user demographics and interests to display ads to selected audience segments rather than a broad network. Thus, "Run of Network" accurately captures the essence of broad-based advertising across multiple platforms without specific targeting.