What metric indicates the percentage of users who leave a site quickly after viewing a single page?

The metric that indicates the percentage of users who leave a site quickly after viewing only one page is known as Bounce Rate. This metric is crucial for understanding user behavior on a website and provides insights into how effectively a page serves visitor needs.

A high Bounce Rate typically suggests that visitors are not finding what they expected or that the landing page may not be optimized effectively for their needs. This could be due to a variety of factors, such as poor content relevance, a lack of engaging elements, or slow loading times which can drive users away before they explore further. Monitoring Bounce Rate helps marketers identify areas that need improvement to retain users and encourage deeper engagement with the site.

Engagement Rate, Click-Through Rate, and Conversion Rate, while important metrics in digital advertising and analytics, do not specifically capture the behavior of users leaving the site after a single page view. Engagement Rate measures overall user interaction with content, Click-Through Rate focuses on the effectiveness of calls to action or advertisements in driving traffic, and Conversion Rate looks at the percentage of users completing a desired action. Each of these metrics serves distinct purposes in evaluating digital marketing performance but does not directly address single-page exits like Bounce Rate does.