What technology is commonly used to enhance user interactions in video ads?

V-PAID is a technology that is specifically designed to enhance user interactions within video ads. It allows for the integration of interactive elements into video advertising, enabling advertisers to go beyond traditional playback. With V-PAID, advertisers can create more engaging experiences by allowing users to interact with the video content, such as clicking to learn more, participating in polls, or accessing additional content.

This capability is particularly important in today's digital advertising landscape, where user engagement can significantly impact the effectiveness of an ad campaign. V-PAID facilitates rich media ad formats and ensures that the interactive components perform well across different video players, providing a standardized approach for delivering engaging ad experiences.

While VAST (Video Ad Serving Template) is also related to video ads, its primary role is to define how video ads are served and does not inherently focus on interaction. HTML4 and Flash Player are older technologies that do not cater specifically to video ad interactivity in the way V-PAID does, given the shift towards more modern, mobile-friendly solutions.