What term describes a predefined sequence of ads such as A then B then C?

The term that best describes a predefined sequence of ads such as A then B then C is "Creative Sequencing." This concept refers to the strategy of arranging advertisements in a specific order to guide the viewer through a narrative or to maximize engagement based on the positioning of the ads. By carefully crafting a sequence, advertisers can control how the audience receives their messages, potentially increasing effectiveness and retention.

Creative Sequencing is especially useful in campaigns where the storyline or information builds upon itself, ensuring that viewers are exposed to the content in a manner that makes sense and leads to stronger connections and responses. It can help in creating a coherent message and maintaining the audience's attention over multiple exposures.

Other terms in the list, such as Ad Rotation, typically refer to the practice of displaying different ads in a random or cycling order rather than a specific sequence. Ad Scheduling focuses on the timing of when ads are displayed, and Ad Placement is concerned with where the ads appear in the space rather than the order in which they are shown. Thus, these concepts do not encapsulate the idea of a predefined sequence like Creative Sequencing does.