What term is used to describe the lower half of a website that requires scrolling to view?

Prepare for the IAB Digital Advertising Certification Test with engaging flashcards and multiple-choice questions. Each question includes hints and explanations to ensure you're exam-ready!

The term "below the fold" refers to the portion of a website that is located lower than the initial viewable area when a webpage first loads in the browser. To see this content, users must scroll down, which is why it is often referred to as requiring "scrolling to view."

This concept originated from print media, where the "fold" in a newspaper indicated the line across the middle where the paper is folded. In digital contexts, it describes content that may be less visible or less immediately accessible to visitors, influencing how website designers prioritize content layout. Since “below the fold” represents an important aspect of user experience and web design, understanding its implications helps marketers and designers ensure that essential information is strategically placed for visibility and engagement.

In contrast, the term "above the fold" indicates content that's visible without scrolling, "breakpoint" refers to the specific point at which a website's design changes or adapts (often in responsive design), and "content area" refers to the main part of the webpage where content is displayed, which can include both above and below the fold.

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