What term is used when an advertising campaign takes over all ad sizes on a particular page or website?

The term used when an advertising campaign takes over all ad sizes on a particular page or website is known as a roadblock (takeover). This strategy is designed to ensure that a single advertiser's message dominates the entire ad space available on a specific webpage, blocking out other advertisers. By doing this, the advertiser increases visibility and impact through a unified presence, making it more likely that viewers will engage with their ads without distractions from competing campaigns.

This approach can effectively enhance brand awareness and solidify the brand message in the minds of the audience. It contrasts with other terms like run of site or run of network, which refer to broader distribution strategies where ads might appear on various pages or across an entire network without the exclusivity provided by a roadblock. The on-schedule indicator is not related to ad placement but rather concerns planning and managing campaign timelines.