What term refers to targeting based on age, gender, marital status, and income?

The term that refers to targeting based on age, gender, marital status, and income is demographic targeting. This strategy is aimed at identifying and reaching specific segments of the population that are defined by these characteristics. By focusing on demographic factors, advertisers can tailor their messaging and product offerings to resonate better with their intended audience, ensuring that their marketing efforts are more efficient and effective.

Demographic targeting is particularly valuable because it allows marketers to create audience profiles that help predict consumer behavior and preferences, enabling brands to craft campaigns that align with the needs and expectations of different demographic groups. This ensures relevance and can drive higher engagement and conversion rates.

Other targeting strategies, such as audience targeting, look-alike targeting, and behavioral targeting, focus on different aspects of consumer data and behaviors rather than strictly demographic factors. While these methods can also play a crucial role in advertising strategies, they do not specifically encompass the classification based on age, gender, marital status, and income, which is the essence of demographic targeting.