What type of ad can be expanded by the user beyond its initial dimensions?

Prepare for the IAB Digital Advertising Certification Test with engaging flashcards and multiple-choice questions. Each question includes hints and explanations to ensure you're exam-ready!

An expandable ad is specifically designed to allow users to interact with it by expanding beyond its initial dimensions. This type of ad provides a more engaging experience because it can offer additional content or features once the user clicks or hovers over the ad, effectively capturing their attention without navigating away from the current webpage.

This user-initiated interaction is why expandable ads are particularly effective for advertising campaigns that seek to provide more information or a richer experience without being intrusive. The ability to expand makes them versatile and appealing for advertisers looking to maximize engagement.

In contrast, static ads remain fixed in size and do not offer any interactive expansion features, which means they do not provide the same level of user interaction. Interstitial ads take over the full screen, usually during transitions between content, but they are not expandable in the sense of allowing a user to alter their size based on interactions. Blinking ads are characterized by their movement to capture attention but lack any expandability, focusing instead on being visually noticeable.

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