What type of ad format combines elements of display and video advertising?

Rich media ad formats are designed to be more engaging than standard display ads by incorporating additional interactive elements, such as video, animation, or audio. This blend of display and video elements allows for a more dynamic user experience, as users can interact with the ad in various ways beyond simple clicks.

For example, rich media ads can expand when a user hovers over them, display video content alongside interactive features, or allow users to engage with the ad through games or surveys. This interactivity and the use of multimedia not only capture greater attention but also foster increased engagement, making rich media a popular choice for advertisers looking to create visually appealing and interactive campaigns.

In contrast, native ads are designed to match the look and feel of the platform on which they appear but do not necessarily include video components, while text ads primarily rely on written content without any visual or interactive enhancements. Post-click and text ads lack the combined display and video elements integral to defining rich media formats.