What type of advertisement typically includes media that isn't purely static, like videos or interactive elements?

Rich media advertisements are designed to be more engaging and interactive than traditional advertisements. They often incorporate a blend of different multimedia elements, including video, audio, animations, and interactive features. This dynamic approach captures the audience's attention more effectively than static ads, as users can engage with the content in various ways, such as clicking, dragging, or interacting with on-screen elements.

For instance, a rich media ad might feature a video that plays inline or allows users to interact with the ad to discover additional content or special offers. This interactivity leads to a more immersive advertising experience, likely resulting in higher user engagement and better conversion rates. Since the definition of rich media emphasizes this integration of interactive and multimedia elements, it is the correct answer when distinguishing it from other types of more traditional advertisement formats, which do not include such dynamic capabilities.