What type of targeting involves placing ads based on the specific day, date, or time of day?

Daypart targeting, which is also referred to as "Date/Time" targeting, focuses on serving ads at particular times that align with audience behavior and preferences. This form of targeting is advantageous because it allows advertisers to optimize their ad spend by reaching potential customers when they are most likely to engage with the content, such as during prime viewing hours or specific days when the audience is more active.

For example, a coffee shop might choose to run ads in the morning when people are starting their day, while an e-commerce site may benefit from targeting ads during weekends when consumers have more leisure time to shop online. By tailoring the timing of the ads, advertisers can increase the effectiveness of their campaigns, ensuring that the right message reaches the right audience at the right moment.

Other targeting methods, such as cross device targeting, geo-fencing, and keyword targeting, focus on different strategies that do not specifically consider the timing aspect, thus making them less relevant to the question.