What type of targeting is described as segmenting an audience based on age, gender, and education level?

Demographic targeting is a method of segmenting an audience based on quantifiable characteristics such as age, gender, income, education level, and marital status. This strategy allows advertisers to tailor their marketing efforts to specific demographic groups that are most likely to respond positively to their ads. Understanding the demographics of an audience helps brands ensure that their messages reach the right people, fostering better engagement and conversion rates.

In contrast, behavioral targeting focuses on users’ past behaviors, actions, or browsing history online to serve relevant ads based on those activities. Psychographic targeting digs into people's lifestyles, values, interests, and personalities, creating a more nuanced audience segmentation beyond basic demographics. Look-alike targeting, on the other hand, uses data from existing customers to find new audiences that share similar characteristics or behaviors, but it is not primarily based on demographic factors. Each of these other targeting strategies serves a different purpose and operates based on different underlying principles than demographic targeting.