Which ad format includes examples like sidekick, slider, and pushdown?

Prepare for the IAB Digital Advertising Certification Test with engaging flashcards and multiple-choice questions. Each question includes hints and explanations to ensure you're exam-ready!

The correct answer is Rising Stars. This ad format encompasses innovative and engaging ad styles designed to attract user attention and provide rich interactivity. The examples mentioned—sidekick, slider, and pushdown—are specific types of Rising Stars formats that utilize various creative approaches to enhance audience engagement and improve the user's experience. Each of these formats allows for dynamic content that can expand, slide, or push down other content, creating an immersive advertising experience rather than a standard banner or display ad.

In contrast, Standard Units refer to traditional ad formats that adhere to specific size and layout guidelines without the interactive elements or advanced capabilities seen in Rising Stars. Rich Media includes a broader category that covers interactive ads, but it does not specifically refer to the set of formats like sidekick, slider, and pushdown. Sticky Ads describe formats that remain fixed on the screen while users scroll, which again does not include the full range of capabilities or features tied to the Rising Stars category.

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