Which of the following best describes a Demand Side Platform (DSP)?

A Demand Side Platform (DSP) is fundamentally designed as a technology platform that allows advertisers to purchase ad inventory programmatically, meaning through automated processes rather than manual negotiations. Advertisers use DSPs to bid on available ad space across various ad exchanges in real-time, enabling them to efficiently manage multiple campaigns and target specific audiences with precision.

This integration provides access to a vast array of inventory that may not be readily available through traditional methods. The DSP utilizes sophisticated algorithms to analyze data and optimize the ad buying process, helping advertisers reach their target audience more effectively while maximizing their return on ad spend.

In contrast, platforms aimed at publishers focus on inventory management and ad serving, which involves different functionalities and goals. Other options related to social media influencers and brand partnerships are outside of the primary function of a DSP, highlighting its specialized role in the advertising ecosystem as solely focused on facilitating advertisers' needs.