Which of the following best describes advertisements that allow user interaction?

Rich media advertisements are designed to engage users through interactivity, enabling dynamic experiences such as video, audio, or interactive components. These types of ads often incorporate features that allow users to interact directly with the content—like clicking, dragging, or even playing games—thereby enhancing user involvement and engagement compared to traditional ad formats.

In contrast, static ads are typically fixed images with no interactive elements, meaning they cannot engage users in the same way. Banner ads, while they can sometimes use rich media components, traditionally refer to simpler formats that may not include extensive user interactivity. Print media represents a completely different medium that lacks digital interactivity altogether, relying instead on physical impressions without the capacity for user interaction. This makes rich media the ideal choice for advertisements aimed at fostering a deeper connection with users through interactive features.