Which of the following elements is NOT typically part of a digital ad campaign?

In the context of a digital ad campaign, the focus is on elements that directly influence the effectiveness and operational aspects of the campaign. Creative rotation involves regularly updating or changing the ad creatives to keep the campaign engaging and to analyze which creative performs the best. Share of voice refers to the proportion of advertising exposure a brand has compared to competitors in a given market, making it a vital component for assessing brand presence and influence. Cost-per-engagement measures the cost related to user interactions with an ad, providing insight into campaign performance and return on investment.

Constant pricing, however, does not typically align with the dynamic nature of a digital ad campaign. Digital advertising often involves various pricing models, including bidding strategies where costs can fluctuate based on competition and demand. Therefore, the notion of "constant pricing" doesn't accurately reflect the operational realities within digital advertising, where pricing can be influenced by market dynamics, campaign goals, and targeted metrics.