Which of the following refers to advertising that is designed to match the form and function of the platform it appears on?

Native ads are designed to blend seamlessly into the platform where they are displayed, mimicking the look and feel of the surrounding content. This approach allows the advertisement to engage users more effectively, as it does not disrupt their experience or draw attention away from the main content. Instead of appearing as traditional ads that stand out or interrupt the user’s activity, native ads provide value by being contextually relevant and improving overall user experience on the platform.

For example, a native ad on a news website could appear as a sponsored article that matches the style and tone of other articles, making it less intrusive and more likely to capture the audience’s interest. The success of native advertising typically hinges on how well these ads fit within the natural content flow, thereby increasing the likelihood that users will engage with them.