Which organization is responsible for setting responsible privacy practices in digital advertising?

The Digital Advertising Alliance (DAA) is recognized for setting responsible privacy practices in digital advertising. It was established to create self-regulatory guidelines that enhance consumer privacy while enabling the growth of digital advertising. The DAA's self-regulatory framework included measures such as providing transparency about data collection and enabling consumers to make informed choices about how their data is used for advertising purposes.

The organization's focus on responsible privacy practices ensures that consumers have control over their personal information and are aware of how their data is being leveraged by advertisers. The DAA also promotes the implementation of the AdChoices icon, which serves as a notification that data is being collected for online behavioral advertising, thus enhancing consumer trust in digital advertising.

While other organizations like the Federal Trade Commission may enforce laws related to advertising and privacy, they are not primarily responsible for setting self-regulatory privacy practices. The efforts of the DAA specifically aim to address the nuances of digital advertising and the associated privacy concerns, making it the key player in establishing responsible privacy guidelines in this field.