Which targeting method allows advertisers to reach consumers based on the time of day?

The method that allows advertisers to reach consumers based on the time of day is referred to as Daypart Targeting, or Date/Time Targeting. This targeting strategy segments ad delivery according to specific time periods, such as morning, afternoon, or evening, enabling advertisers to optimize their campaigns based on when their target audience is most active or receptive to their messaging.

For example, an advertiser might choose to display coffee ads during the morning hours when consumers are likely looking for a caffeine boost, while promoting evening relaxation products later in the day. This approach enhances engagement by aligning the ad content with the consumer's immediate context and needs at different times.

While re-targeting focuses on engaging users based on their previous interactions with a brand or website, geo-fencing uses location data to target individuals in specific geographic areas. Keyword targeting relies on specific words or phrases to show ads to users based on their search queries or content consumption. Each of these methods serves distinct purposes and is valuable in its context but does not specifically account for the time of day in the same direct way that Daypart Targeting does.