Which targeting method involves targeting users based on specific keywords they enter in a search box?

Keyword targeting is a method where advertisers focus on specific words or phrases that users input into a search engine or platform. This form of targeting enables the delivery of ads that are highly relevant to a user's interests and intentions. When users enter particular keywords, it signals their needs or interests, allowing advertisers to present ads that directly relate to these queries.

This approach is particularly effective in driving traffic and conversions, as it aligns the advertising message with the user's immediate intent. By utilizing keyword targeting, advertisers can increase the likelihood of engagement and improve the effectiveness of their campaigns, as the ads resonate with the specific interests that users have just expressed.

Other methods, such as content or contextual targeting, focus more on the subject matter of the web page, re-targeting aims at users who have previously interacted with an advertisement or website, and technical targeting is generally concerned with the technology or device used by the viewer. These approaches do not directly address user-provided keyword phrases, making them distinct from keyword targeting.