Which targeting strategy focuses on users who have shown interest in similar products or websites?

Look-Alike Targeting is a strategy that identifies and targets users who are similar to an existing audience, based on the characteristics and behaviors displayed by that audience. This approach is particularly effective in expanding reach by finding new potential customers who have demonstrated interest in similar products or websites.

By analyzing data from a known customer base, marketers can create profiles that reflect users' interests, demographics, and online behaviors. The targeting then focuses on reaching individuals who match these profiles, increasing the likelihood that they will be receptive to the advertising efforts, as they share qualities with existing customers who have already expressed interest.

The effectiveness of Look-Alike Targeting lies in its ability to leverage existing data to identify and connect with a larger, relevant audience, ultimately enhancing the efficiency and effectiveness of advertising campaigns.