Which targeting type identifies potential buyers based on personalities and lifestyles?

Psycho-graphic targeting is the correct choice as it focuses on the psychological attributes of potential buyers, including their personalities, lifestyles, values, interests, and attitudes. This approach goes beyond basic demographic factors such as age, gender, and income, offering a deeper understanding of consumers by examining what drives their behaviors and purchasing decisions. By leveraging psycho-graphic data, advertisers can create more personalized and relevant marketing messages that resonate with specific market segments, thereby improving engagement and conversion rates.

In contrast, look-alike targeting identifies new audiences that resemble an existing customer base, primarily based on their observable behaviors and traits. Demographic targeting, on the other hand, categorizes audiences using quantifiable characteristics like age, gender, and occupation, making it less focused on the intrinsic qualities that psycho-graphic targeting emphasizes. Run of Network (RON) refers to the practice of placing ads across a broad range of websites without specific targeting, which does not focus on the personal attributes or lifestyle factors of potential buyers.