Who is responsible for technically setting up an ad campaign in the ad server?

The trafficker is the individual responsible for the technical setup of an ad campaign within the ad server. This role involves ensuring that all creative assets are properly uploaded, tracking pixels are placed correctly, and that the campaign settings are configured according to the specifications provided by either the advertiser or the agency managing the campaign. Traffickers play a critical role in making sure that the ad can be served at the right time, to the right audience, and with the correct parameters.

The trafficker's expertise is important because the setup process can be complex, requiring attention to detail and understanding of how various elements, such as targeting, scheduling, and reporting, all come together within the ad server. Their work ensures that everything runs smoothly once the campaign is live, ultimately contributing to the success of the advertising efforts.

Other roles, such as the publisher, advertiser, or ad network, may have significant involvement in the advertising process, but they do not handle the technical setup within the ad server directly. The publisher is responsible for providing the inventory where the ads will appear, the advertiser is focused on the overall strategy and creative aspects of the campaign, and the ad network operates by connecting advertisers with publishers but does not manage the direct setup of campaigns in an ad server environment.