Who typically manages the ad operations team?

The ad operations team is typically managed by an Ad Ops Manager. This role is crucial in overseeing the day-to-day activities of the team, which includes ensuring that advertising campaigns are executed smoothly and efficiently. The Ad Ops Manager is responsible for coordinating between various departments, managing the ad delivery process, troubleshooting issues that arise during the ad campaign execution, and analyzing performance metrics to optimize future campaigns.

This position requires a deep understanding of digital advertising technologies and platforms, as well as strong organizational and communication skills to manage the logistics involved in ad placements. By having an Ad Ops Manager at the helm, companies can ensure a streamlined operation that maximizes ad performance and meets the objectives set by clients and stakeholders.