Why might a publisher choose to remain ad-free while utilizing audience extension?

Choosing to remain ad-free while utilizing audience extension allows a publisher to maintain a clean user experience, which is increasingly valued by users who prefer content without intrusive advertisements. By focusing on audience extension strategies, the publisher can effectively reach and engage their target audience through other platforms, such as social media or programmatic marketplaces, without cluttering their own site with ads.

This approach can enhance user loyalty and satisfaction, as users may appreciate a distraction-free environment that keeps them focused on valuable content. Moreover, the publisher can still generate revenue by leveraging data and insights to serve ads elsewhere while preserving the integrity of their own site. This dual strategy helps balance profitability with a commitment to a positive user experience.